Apple iPad stirred the Amazon which is dominant e-book market, then turn to challenge video games console area, it is possible to subert Sony PSP and Nintendo leadership in game devices.
Apple relies on its online applications store to format a large third-party support software system. Game software accounted for one quarter of all 140,000 kinds of application in Apple application store. Allegedly, EA, Bandai and other games companies are interested in developing games for the iPad.
Although Sony publicly stated that iPad games are just superficial and can not form a substantial threat to the PS platform. However, Sony chief finance minister Hirohisa Fujii has publicy stated that Sony will join the field of tablet PC with a more positive attitude. This show that Sony does not considerate iPad lightly.
Previously, Kindle direct victims is Kindle products in Amazon. iPad will provide multimedia reading experience as a killer to beat Kindle. To this end, Amazon had to compromise with publishers Macmillan, and now they are facing pressure on price increasing from media mugul Rupert Murdoch. So, Amazon had acquired a touch screen technology company Touchco in New York and integrate into Kindle departments to deal with Apple storm.